Fruit-Forward Beauty Pioneers
Founded in 2014 by best friends Sarah Lee and Christine Chang, Glow Recipe emerged from a shared passion for Korean skincare and a vision to bring fruit-powered, clinically effective beauty to the world. Starting as a curated e-commerce platform for the best K-beauty products, the brand evolved into creating their own innovative formulations anchored in Korean skincare philosophies.
Today, Glow Recipe is celebrated for iconic products like the Watermelon Glow Niacinamide Dew Drops and Watermelon Glow AHA Night Treatment. Each product combines powerful fruit extracts with proven actives, delivering visible results while providing a joyful, sensorial skincare experience. Leaping Bunny certified cruelty-free and free from parabens, sulfates, and phthalates.
Our Values
Clean & Safe
Free from parabens, mineral oil, sulfates, phthalates, and synthetic dyes. Leaping Bunny certified cruelty-free with vegan-friendly formulations.
Clinically Effective
Fruit-powered ingredients backed by science. We combine natural extracts with proven actives like niacinamide, hyaluronic acid, and AHAs for real results.
Joy & Self-Care
Skincare should be fun and uplifting. Our vibrant formulas and delightful textures make your daily routine a moment of self-love and expression.
Bestsellers We Love
Watermelon Glow Niacinamide Dew Drops
Watermelon Glow AHA Night Treatment
Plum Plump Hyaluronic Serum
Avocado Ceramide Recovery Serum
Strawberry Smooth BHA+AHA Pore-Blur
Blueberry Bounce Gentle Cleanser
Watermelon Glow Pink Juice
Guava Vitamin C Dark Spot Serum
The Glow Philosophy
Glow Recipe believes that healthy skin is glowing skin. Our approach combines the best of Korean skincare — gentle, hydrating, multi-step routines — with powerful, fruit-derived ingredients. From watermelon and plum to avocado and blueberry, each fruit brings unique benefits to nourish, brighten, and transform your skin.
Co-CEOs Sarah Lee and Christine Chang built Glow Recipe on the principle that skincare should be both effective and enjoyable. Every product is designed to deliver clinical results while bringing joy to your daily ritual. As an authorized regional partner, NoroWeb brings you 100% authentic Glow Recipe products with fresh inventory and the complete fruit-powered collection.