75+ Years. One Obsession: Your Eyes.
Eylure is the UK's #1 cosmetic eyelash brand and the creator of the original London lash — a title earned over more than 75 years of obsessive innovation, design, and craftsmanship. Intelligently designed and beautifully made, every Eylure lash is formulated to deliver salon-quality results at home, for everyone, every day. From the subtlest Naturals to statement-making Most Wanted styles, Eylure combines artisan-inspired finishes with accessible, easy-to-apply formats that work for complete beginners and beauty veterans alike.
Part of the PDC Brands family alongside Dr Teal's, Cantu, Bodycology, Body Fantasies, and Elegant Touch, Eylure brings the same world-class standard of accessible beauty to the lash category. With lash styles spanning Naturals, Lengthening, Fluttery Light, Wispy, Volume, Dramatic, Pre-Glued, 3/4 Length, Clusters, Underlash, Most Wanted, and Lash Illusion — plus professional-grade adhesives and accessories — NoroWeb is proud to be an authorized regional partner bringing the complete authentic Eylure range to your market.
Why Eylure
#1 UK Cosmetic Lash Brand
Over 75 years as the UK's leading cosmetic eyelash brand and creator of the original London lash — the most established and trusted name in false lashes worldwide.
A Lash for Every Look
From ultra-subtle Naturals and Pre-Glued styles for beginners to full-glam Dramatic and Most Wanted editions — with 100+ styles, Eylure has the perfect lash for every eye shape, occasion, and skill level.
Innovation in Every Lash
From the revolutionary Line & Lash adhesive pen (applies just like an eyeliner) to faux mink fibres, silk-effect artisan finishes, and Pre-Glued technology — Eylure constantly pushes the boundaries of lash design.
Bestselling Lash Styles
Shop by Lash Style
A Beginner's Guide to False Lashes
Select the Right Lash
Start with a subtle natural lash — they're lighter and easier to apply. The Naturals No.070 gives a gorgeous voluminous doe-eye; Lengthening No.116 adds extra length for a pop.
Customise & Trim
Trim lashes to fit your eye shape, then gently bend the band around a makeup brush handle to give it flexibility — this stops the corners from lifting throughout the day.
Apply the Glue
Eylure's Line & Lash adhesive pen applies just like a felt-tip eyeliner — precise, clean, and mess-free. Available in clear (subtle) or black (doubles as liner).
Apply & Blend
Look downward in a mirror and align the lash strip to flow with your natural eye shape. Blend with a light coat of mascara for a seamless, flawless finish in minutes.
Remove & Reuse
Soften the bond with an oil-free makeup cleanser on a cotton swab, then gently peel from the outer edge. Clean, air dry, and store in the original case — most styles are rewearable up to 10+ times.
The Complete Eylure Range
Eylure offers over 100 lash styles across every aesthetic: Naturals (No.003, No.015, No.020, No.031, No.035, No.070) for effortless every-day wear; Lengthening (No.080, No.105, No.116, No.118, No.152, No.155, 3D No.111) for dramatic length; Fluttery Light (No.001, No.007, No.117, No.160, No.170, No.171, No.177) for wispy flutter; Volume (No.100, No.101, No.112, No.114) for full salon-extension impact; Dramatic (No.140, No.149, No.202) for maximum statement glamour; Pre-Glued styles for instant no-fuss application; 3/4 Length (No.002, No.003, No.006, No.008) for a subtle outer-corner lift; Clusters and Underlash styles for customizable builds; and the iconic Most Wanted and Lash Illusion ranges for artisan-finish results.
Accessories include the 18 Hour Lash Glue (black, latex-free) and the innovative Line & Lash adhesive pen. NoroWeb is an authorized regional distribution partner for the full Eylure range. Browse our full catalogue →